On first impression your website is overly busy & confusing. Unfortunately online visitors are pretty savvy and will judge your whole business by what they see in the first 3 seconds, and right now I don’t think you’re getting the response you deserve.
We suggest a completely new funnel-focused design that shows your professionalism and your brand, as well as funnels visitors into our lead-generation tools.
This makes it easy for your visitors to navigate around your site and submit their details for your desired call-to-aciton with whatever their main goal is.
In our opinion, your logo needs a refresh as it could better represent your business in the competitive space you're in.
A logo isn’t the most important thing on your website, but it needs to look top notch. It should be on every web page ideally on the top left hand side as that’s where your visitors will expect to see it. It shouldn’t be the biggest part of your web page, but it’s important just the same.
Your main banner on your site is missing a clear call to action. You need a strong key message with high quality visuals. This is massively effective for converting visitors into customers and you could be losing out.
The websites that give you the best return make it easy for web visitors to contact you. You should have a phone number on the top of your website. People don’t have the patience to click through to a contact us page anymore (especially if they’re on a mobile and the menu buttons are too small to click), you could be losing a lot of potential customers right now.
Your current website isn’t communicating what you do quickly enough. For example, we I can’t immediately tell what your business does without going deeper into your website and reading more copy outside of the main headline.
This is a problem because the typical web visitor only gives you about 3 seconds to work out what you’re about before they leave so I know you’ll be losing a lot of potential business right now. We can turn that around though.
It’s unclear what the main thing you want web visitors to do. This needs to be obvious on every page to drive visitors towards an action or it’s a wasted opportunity
There isn't anything you want visitors to do if they aren’t ready to get in touch with you yet.
This is called a secondary call to action, and it needs to be on every page. Remember every visitor is precious and although they might not do what you want them to do now, they might later.
Currently the navigation of your website isn’t as clear as it could be. You want visitors to always know where they are, where they can go, and how to get back again. We recommend following no more than 3 levels deep, but I can work with you to create a logical flow for your new website that improves your conversion rate
We noted that you have no social share buttons. Here’s a statistic for you, consumers believe 15% of what a brand says about itself, but 76% of what their peers say about a brand; our websites help you take advantage of this by making your content shareable across different types of social media.
We can see your website doesn’t have any ways to capture the emails of your web visitors. This is one of the biggest problems on your site right now. You need to be getting those emails so you can remind them to return to your site, so you can nurture them with positive email marketing until they’re ready to buy. You’d be surprised what a difference this will make to your bottom line. I can see lots of ways to achieve more leads for you, including a few tricks that really get that happening, but we can talk about this in more detail later.
We noted that your website doesn’t have any testimonials or reviews from customers. Testimonials are an incredibly powerful way of convincing people to buy, because they are honest recommendations from people your visitors trust the most - other customers.
Thousands of websites use testimonials because, frankly, they are one of the most convincing ways to prove how good you really are - without having to blow your own trumpet!
Typing your business name into Google didn’t come up on the first page. This is really bad news because it’s typically one of the easiest things to achieve with a well-structured website that is Google friendly. You’re losing customers who are trying to find you. Our sites are designed to make it easy for Google, and therefore your customers, to and you.
As soon as we loaded your website we noticed how slow it was to load. People are impatient so today you need to be fast. If it takes less than 3 seconds to load you’ve already lost a heap of traffic who won’t want to wait. Our sites strike the right balance between imagery and text and we don’t use bloated flash images.
Also, your site will be hosted within the UK with a powerfully fast server so your website won’t be held back by the technical side of things. I can’t tell you how many people go for the cheapest hosting out there and then wonder why their web traffic is suffering. You’ll never have that problem with us.
I noted that your website content didn’t ‘behave like water’, enabling customers to view your site in a way that’s best for the device they’re using. It’s really important to have a website that your customers can easily interact with via mobiles, tablets and even the humble desktop.